Creativity is one of the most discussed, desired, and paradoxically least understood human capacities. It is present in education, science, business, culture, technology, and everyday life. Even so, the term is often reduced to \u201chaving good ideas,\u201d \u201cinspiration,\u201d or \u201cartistic talent.\u201d<\/p>\n\n\n\n
This article has a clear objective: to present creativity based on what science knows about it, bringing together the main researchers in the field, their definitions, the most recurring concepts, and a rigorous conceptual synthesis.
It also serves as an entry point for those who wish to learn more about the ecosystem of the World Creativity Organization, the World Creativity Day, and the WCO Members community.<\/p>\n\n\n\n
Since the mid-twentieth century, creativity has ceased to be treated only as an artistic or philosophical gift and has come to be studied systematically, mainly by Psychology, with contributions from education, sociology, neuroscience, and organizational sciences.<\/p>\n\n\n\n
The turning point occurs in 1950, when J. P. Guilford proposes that creativity can and should be investigated scientifically. From that moment on, a robust field known as the Psychology of Creativity emerges.<\/p>\n\n\n\n
Below, we bring together 20 of the most influential and productive researchers in the field, with definitions faithful to the original meaning of their works, presented in a clear and accessible way.<\/p>\n\n\n\n
By analyzing all these definitions, it is possible to identify the most recurring terms in the scientific field.<\/p>\n\n\n\n
Central concept | Authors
New, novelty, originality | 1, 2, 3, 4, 6, 7, 8, 10, 13, 15, 18, 20
Ideas | 1, 3, 6, 7, 10, 11, 12, 15, 18
Problems and solutions | 2, 5, 6, 13
Process | 2, 3, 10, 18
Context, domain, culture | 4, 5, 10, 14
Value, utility, appropriateness | 3, 5, 8, 10, 13, 15
Intrinsic motivation | 3, 12, 17
Cognition and associations | 1, 10, 18, 19, 20
Social evaluation | 4, 8
Personal meaning | 9, 11, 16<\/p>\n\n\n\n
The scientific consensus is clear: creativity is not only novelty, but novelty that makes sense within a human context.<\/p>\n\n\n\n
Based exclusively on these recurring terms, we arrive at the following integrative definition:<\/p>\n\n\n\n
Creativity is the cognitive, motivational, and sociocultural process through which individuals generate new ideas or solutions, by means of nonconventional associations and reorganizations of existing knowledge, capable of solving problems, producing meaning or adaptation, and which become creative insofar as they are appropriate, useful, or valued within a given context, domain, or social system.<\/p>\n\n\n\n
In its most condensed form:<\/p>\n\n\n\n
Creativity is the contextualized generation of meaningful novelty.<\/p>\n\n\n\n
The World Creativity Organization operates precisely at the point where science meets society, transforming knowledge about creativity into cultural, educational, economic, and human impact.<\/p>\n\n\n\n
The World Creativity Day, celebrated in several countries, mobilizes people, organizations, and communities to apply creativity to real challenges.
WCO Members form a global network of individuals committed to the conscious, ethical, and responsible development of creativity.<\/p>\n\n\n\n
More than a concept, creativity is a strategic human resource, and the WCO exists to cultivate it on a global scale.<\/p>\n\n\n\n
Science shows that creativity is not improvisation, a gift, or random inspiration.
It is process, context, meaning, and value.<\/p>\n\n\n\n
By understanding this, we open the way to better education, more responsible innovation, healthier organizational cultures, and more adaptable and humane societies.<\/p>\n\n\n\n
When properly understood, creativity ceases to be a myth and becomes a structuring force for the future.<\/p>\n\n\n\n
World Creativity Organization
Connecting creativity, knowledge and impact.<\/p>","protected":false},"excerpt":{"rendered":"
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