{"id":858,"date":"2026-01-22T14:59:27","date_gmt":"2026-01-22T17:59:27","guid":{"rendered":"https:\/\/worldcreativity.org\/?p=858"},"modified":"2026-01-22T17:56:23","modified_gmt":"2026-01-22T20:56:23","slug":"mas-afinal-o-que-foi-a-projecthub","status":"publish","type":"post","link":"https:\/\/worldcreativity.org\/es\/mas-afinal-o-que-foi-a-projecthub\/","title":{"rendered":"Mas afinal, o que foi a ProjectHub?"},"content":{"rendered":"<p><em><strong>Qual \u00e9 sua import\u00e2ncia na hist\u00f3ria da criatividade e inova\u00e7\u00e3o no Brasil, e por que ela est\u00e1 na origem do World Creativity Day e da Rede Brasil Criativo<\/strong><\/em><\/p>\n\n\n\n<p>Antes de o Brasil falar em <em>hubs de inova\u00e7\u00e3o<\/em>, <em>inova\u00e7\u00e3o aberta<\/em> ou <em>ecossistemas criativos<\/em>, existiu uma iniciativa que operava exatamente nessa l\u00f3gica \u2014 ainda que sem o nome que hoje se tornou comum. Essa iniciativa foi a <strong>ProjectHub<\/strong>.<\/p>\n\n\n\n<p>Criada no in\u00edcio da d\u00e9cada de 2010, a ProjectHub surgiu como uma <strong>plataforma de conex\u00e3o entre criatividade, empreendedorismo e oportunidades reais de mercado<\/strong>, em um momento em que o pa\u00eds ainda carecia de estruturas organizadas para dar visibilidade, tra\u00e7\u00e3o e legitimidade a projetos criativos e inovadores.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ProjectHub (Official Teaser)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/o9ILIGccSSk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Inscreva-se no Pr\u00eamio Brasil Criativo\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4yMK9h9CJ5M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A ProjectHub em seu tempo: um hub antes dos hubs<\/h2>\n\n\n\n<p>Quando a ProjectHub come\u00e7ou a operar, o ecossistema brasileiro ainda n\u00e3o contava com refer\u00eancias como Cubo, Inovabra ou Learning Village. O que existia era um conjunto fragmentado de iniciativas, eventos e talentos criativos sem um ponto claro de articula\u00e7\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" data-id=\"860\" src=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casapreta5-1-1024x681.jpg\" alt=\"\" class=\"wp-image-860\" srcset=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casapreta5-1-1024x681.jpg 1024w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casapreta5-1-300x199.jpg 300w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casapreta5-1-768x510.jpg 768w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casapreta5-1-1536x1021.jpg 1536w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casapreta5-1-18x12.jpg 18w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casapreta5-1.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" data-id=\"863\" src=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casapreta2-1024x681.jpg\" alt=\"\" class=\"wp-image-863\" srcset=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casapreta2-1024x681.jpg 1024w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casapreta2-300x199.jpg 300w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casapreta2-768x510.jpg 768w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casapreta2-1536x1021.jpg 1536w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casapreta2-18x12.jpg 18w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casapreta2.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"866\" src=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture1-1024x683.jpg\" alt=\"\" class=\"wp-image-866\" srcset=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture1-1024x683.jpg 1024w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture1-300x200.jpg 300w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture1-768x512.jpg 768w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture1-18x12.jpg 18w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture1.jpg 1125w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"867\" src=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture2-1024x683.jpg\" alt=\"\" class=\"wp-image-867\" srcset=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture2-1024x683.jpg 1024w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture2-300x200.jpg 300w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture2-768x512.jpg 768w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture2-18x12.jpg 18w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture2.jpg 1125w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"865\" src=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture3-1024x683.jpg\" alt=\"\" class=\"wp-image-865\" srcset=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture3-1024x683.jpg 1024w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture3-300x200.jpg 300w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture3-768x512.jpg 768w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture3-18x12.jpg 18w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture3.jpg 1125w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>A ProjectHub ocupou esse vazio operando como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>uma <strong>plataforma digital de projetos<\/strong>;<\/li>\n\n\n\n<li>um <strong>curador de talentos e ideias<\/strong>;<\/li>\n\n\n\n<li>um <strong>articulador entre empreendedores, investidores, empresas e institui\u00e7\u00f5es<\/strong>;<\/li>\n\n\n\n<li>um <strong>organizador de competi\u00e7\u00f5es, pr\u00eamios e programas de ativa\u00e7\u00e3o criativa<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Ela n\u00e3o era um hub f\u00edsico, mas funcionava como um <strong>hub l\u00f3gico e distribu\u00eddo<\/strong>, conectando pessoas e projetos por meio de redes, conte\u00fado, curadoria e reputa\u00e7\u00e3o \u2014 um modelo que s\u00f3 anos depois seria institucionalizado nos grandes hubs f\u00edsicos de inova\u00e7\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"CASAPRETA | HOUSE OF CREATIVE STARTUPS\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PdbaF6vrHvE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center\"><em>Casa Preta: espa\u00e7o idealizado pela ProjectHub para incubar projetos de empreendedores criativos, rodar programas de acelera\u00e7\u00e3o e conectar investidores de impacto <\/em><\/h6>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cidade do Futuro - SPTW 2016\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/O65RcV3yeOg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center\"><em>Cidade do Futuro: criado pela ProjectHub e doado para a Prefeitura de S\u00e3o Paulo em parceria com a MCI Brasil <\/em>para a S\u00e3o Paulo Tech Week<\/h6>\n\n\n\n<h2 class=\"wp-block-heading\">A import\u00e2ncia hist\u00f3rica da ProjectHub para o ecossistema de inova\u00e7\u00e3o brasileiro<\/h2>\n\n\n\n<p>A relev\u00e2ncia da ProjectHub n\u00e3o est\u00e1 apenas no que ela fez, mas <strong>no momento em que fez<\/strong>.<\/p>\n\n\n\n<p>Desde 2012, a iniciativa j\u00e1 promovia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>competi\u00e7\u00f5es nacionais e internacionais ligadas \u00e0 economia criativa;<\/li>\n\n\n\n<li>programas de capacita\u00e7\u00e3o para empreendedores criativos;<\/li>\n\n\n\n<li>conex\u00f5es entre projetos e capital;<\/li>\n\n\n\n<li>di\u00e1logo direto com refer\u00eancias globais da economia criativa, como John Howkins.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"670\" src=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture6-1024x670.jpg\" alt=\"\" class=\"wp-image-869\" srcset=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture6-1024x670.jpg 1024w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture6-300x196.jpg 300w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture6-768x502.jpg 768w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture6-18x12.jpg 18w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture6.jpg 1130w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"641\" data-id=\"877\" src=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/cbc3-1.jpg\" alt=\"\" class=\"wp-image-877\" srcset=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/cbc3-1.jpg 960w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/cbc3-1-300x200.jpg 300w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/cbc3-1-768x513.jpg 768w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/cbc3-1-18x12.jpg 18w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"870\" src=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture5-1024x683.jpg\" alt=\"\" class=\"wp-image-870\" srcset=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture5-1024x683.jpg 1024w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture5-300x200.jpg 300w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture5-768x512.jpg 768w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture5-18x12.jpg 18w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture5.jpg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"641\" data-id=\"875\" src=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/cbc1-2.jpg\" alt=\"\" class=\"wp-image-875\" srcset=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/cbc1-2.jpg 960w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/cbc1-2-300x200.jpg 300w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/cbc1-2-768x513.jpg 768w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/cbc1-2-18x12.jpg 18w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"641\" data-id=\"876\" src=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/cbc2-1.jpg\" alt=\"\" class=\"wp-image-876\" srcset=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/cbc2-1.jpg 960w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/cbc2-1-300x200.jpg 300w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/cbc2-1-768x513.jpg 768w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/cbc2-1-18x12.jpg 18w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"868\" src=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture4-1024x683.jpg\" alt=\"\" class=\"wp-image-868\" srcset=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture4-1024x683.jpg 1024w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture4-300x200.jpg 300w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture4-768x512.jpg 768w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture4-18x12.jpg 18w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/venture4.jpg 1409w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Esse conjunto de a\u00e7\u00f5es ajudou a <strong>introduzir no Brasil uma vis\u00e3o sist\u00eamica da criatividade como ativo econ\u00f4mico<\/strong>, muito antes de o tema se tornar pol\u00edtica p\u00fablica, pauta corporativa ou estrat\u00e9gia de inova\u00e7\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Movimento Na\u00e7\u00e3o Criativa\" src=\"https:\/\/player.vimeo.com\/video\/69003987?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Conhe\u00e7a os finalistas e o vencedor brasileiro do projeto The Venture\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Ln4f0ZrEfU0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Por que a ProjectHub est\u00e1 na hist\u00f3ria de funda\u00e7\u00e3o do World Creativity Day<\/h2>\n\n\n\n<p>A <strong>ProjectHub n\u00e3o est\u00e1 apenas associada ao World Creativity Day por proximidade hist\u00f3rica, ela foi o lugar onde aconteceu o primeiro evento que deu origem a esse movimento.<\/strong><\/p>\n\n\n\n<p>Em 2012 (e anos subsequentes), a ProjectHub j\u00e1 atuava no Brasil como uma plataforma de conex\u00e3o entre criatividade, empreendedorismo, organiza\u00e7\u00f5es e agentes de impacto. Foi ali, naquele ambiente imerso em projetos criativos, di\u00e1logos sobre economia criativa e ecossistemas de inova\u00e7\u00e3o, que a organiza\u00e7\u00e3o recebeu <strong>John Howkins<\/strong>, um dos principais te\u00f3ricos e autoridades globais em economia criativa, para uma <strong>entrevista intensa e seminal sobre os temas que hoje sustentam o World Creativity Day.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" data-id=\"879\" src=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casa1.jpg\" alt=\"\" class=\"wp-image-879\" srcset=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casa1.jpg 960w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casa1-300x200.jpg 300w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casa1-768x512.jpg 768w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casa1-18x12.jpg 18w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" data-id=\"878\" src=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casa2.jpg\" alt=\"\" class=\"wp-image-878\" srcset=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casa2.jpg 960w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casa2-300x200.jpg 300w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casa2-768x512.jpg 768w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casa2-18x12.jpg 18w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" data-id=\"882\" src=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casa4.jpg\" alt=\"\" class=\"wp-image-882\" srcset=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casa4.jpg 960w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casa4-300x200.jpg 300w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casa4-768x512.jpg 768w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casa4-18x12.jpg 18w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" data-id=\"883\" src=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casa5.jpg\" alt=\"\" class=\"wp-image-883\" srcset=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casa5.jpg 960w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casa5-300x200.jpg 300w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casa5-768x512.jpg 768w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casa5-18x12.jpg 18w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" data-id=\"881\" src=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casa6.jpg\" alt=\"\" class=\"wp-image-881\" srcset=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casa6.jpg 960w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casa6-300x200.jpg 300w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casa6-768x512.jpg 768w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/casa6-18x12.jpg 18w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Essa entrevista n\u00e3o foi um evento isolado: ela aconteceu no contexto de <strong>um encontro que reunia empreendedores, agentes culturais e l\u00edderes transformadores<\/strong>, justamente no <em>cora\u00e7\u00e3o<\/em> da ProjectHub, o que fez daquele momento um ponto marcante de converg\u00eancia entre:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a <strong>teoria global da economia criativa<\/strong> (representada por Howkins),<\/li>\n\n\n\n<li>o <strong>ecossistema local de inova\u00e7\u00e3o e criatividade no Brasil<\/strong> (representado pela ProjectHub), e<\/li>\n\n\n\n<li>a <strong>vis\u00e3o de conectar pessoas e ideias em torno da criatividade como for\u00e7a transformadora<\/strong>, que hoje \u00e9 o cerne do World Creativity Day.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Dia Mundial da Criatividade Brasil 2018\" src=\"https:\/\/player.vimeo.com\/video\/276325805?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Conex\u00e3o direta com a vis\u00e3o da World Creativity Organization<\/h3>\n\n\n\n<p>Essa rela\u00e7\u00e3o hist\u00f3rica fundamenta parte do compromisso da <strong>World Creativity Organization<\/strong> com:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a <strong>celebra\u00e7\u00e3o da criatividade como valor estrat\u00e9gico e humano<\/strong>,<\/li>\n\n\n\n<li>o <strong>fortalecimento de ecossistemas territoriais de criatividade<\/strong>, e<\/li>\n\n\n\n<li>a <strong>reconex\u00e3o entre pr\u00e1ticas criativas, aprendizado coletivo e impacto positivo nas comunidades.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Portanto, quando hoje celebramos o World Creativity Day globalmente, fazemos tamb\u00e9m um reconhecimento hist\u00f3rico: <strong>o movimento nasceu de uma ideia que ganhou corpo na ProjectHub, no encontro entre redes, projetos e pensadores vision\u00e1rios.<\/strong> compreendida como o <strong>laborat\u00f3rio conceitual e pr\u00e1tico<\/strong> que antecede o World Creativity Day.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Creative Business Cup Brasil subtitled in english\" src=\"https:\/\/player.vimeo.com\/video\/61687856?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"THNK SAO PAULO (apresentado por ProjectHub e Polifonia)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/suCaHGxH1GA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Da ProjectHub para a Rede Mais Criativa: a heran\u00e7a viva<\/h2>\n\n\n\n<p>Hoje, essa heran\u00e7a ganha uma nova forma com os <strong>Hubs Mais Criativa<\/strong>, uma iniciativa da <strong>World Creativity Organization<\/strong> no Brasil. <\/p>\n\n\n\n<p>Os Hubs Mais Criativa incorporam aprendizados diretos da ProjectHub:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a centralidade da <strong>curadoria<\/strong>;<\/li>\n\n\n\n<li>a import\u00e2ncia da <strong>comunidade antes da infraestrutura<\/strong>;<\/li>\n\n\n\n<li>a conex\u00e3o entre <strong>criatividade, neg\u00f3cios, impacto e territ\u00f3rio<\/strong>;<\/li>\n\n\n\n<li>a l\u00f3gica de <strong>rede distribu\u00edda<\/strong>, e n\u00e3o de concentra\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"King&#039;s Day 2016 \/ S\u00e3o Paulo THNK\" src=\"https:\/\/player.vimeo.com\/video\/177182413?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"FUTURE MAKERS - Um infinito de possibilidades\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dnLtkpRT2n8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Se a ProjectHub foi um hub sem paredes, os Hubs Mais Criativa s\u00e3o <strong>ecossistemas territoriais vivos<\/strong>, conectados globalmente, mas enraizados localmente \u2014 um passo adiante na mesma linha evolutiva.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quando o ecossistema amadurece, as ideias ganham escala<\/h2>\n\n\n\n<p>Em <strong>2017<\/strong>, o ecossistema brasileiro de inova\u00e7\u00e3o aberta j\u00e1 havia atingido um novo patamar de maturidade. Hubs f\u00edsicos come\u00e7avam a se consolidar, grandes corpora\u00e7\u00f5es estruturavam suas estrat\u00e9gias de inova\u00e7\u00e3o aberta e o di\u00e1logo entre criatividade, neg\u00f3cios e impacto passava a ocupar definitivamente o centro da agenda.<\/p>\n\n\n\n<p>\u00c9 nesse contexto que a <strong>ProjectHub<\/strong> d\u00e1 um passo natural em sua trajet\u00f3ria evolutiva e <strong>une-se \u00e0 MCI<\/strong> no Brasil e no Canad\u00e1.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Creative Business Week Canada 2017 (Official Teaser)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jIzx2ppfE6Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>A <strong>MCI<\/strong> \u00e9 uma <strong>empresa global de engajamento, eventos estrat\u00e9gicos e constru\u00e7\u00e3o de comunidades<\/strong>, presente em dezenas de pa\u00edses e respons\u00e1vel por desenhar, operar e escalar <strong>plataformas de relacionamento entre corpora\u00e7\u00f5es, governos, organiza\u00e7\u00f5es multilaterais e a sociedade civil<\/strong>. Mais do que uma empresa de eventos, a MCI sempre atuou como <strong>orquestradora de ecossistemas<\/strong>, criando experi\u00eancias capazes de gerar alinhamento estrat\u00e9gico, intelig\u00eancia coletiva e impacto de longo prazo.<\/p>\n\n\n\n<p>A uni\u00e3o entre ProjectHub e MCI representou, portanto, <strong>a converg\u00eancia entre dois mundos complementares<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>de um lado, a <strong>curadoria criativa, a l\u00f3gica de ecossistema e a inova\u00e7\u00e3o distribu\u00edda<\/strong> desenvolvidas pela ProjectHub;<\/li>\n\n\n\n<li>de outro, a <strong>capacidade global de escala, engajamento e articula\u00e7\u00e3o institucional<\/strong> da MCI.<\/li>\n<\/ul>\n\n\n\n<p>N\u00e3o por acaso, <strong>esse movimento acontece no mesmo ano em que a ONU estabelece oficialmente o Dia Mundial da Criatividade e Inova\u00e7\u00e3o<\/strong>, reconhecendo a criatividade como vetor estrat\u00e9gico para o desenvolvimento humano, social e econ\u00f4mico no s\u00e9culo XXI.<\/p>\n\n\n\n<p>A partir desse ponto, o que antes era um <strong>laborat\u00f3rio conceitual e pr\u00e1tico<\/strong> passa a encontrar <strong>respaldo institucional, legitimidade global e capacidade de expans\u00e3o territorial<\/strong>. O World Creativity Day deixa de ser apenas uma iniciativa pioneira e transforma-se em um <strong>movimento global<\/strong>, ancorado em redes, cidades, organiza\u00e7\u00f5es e lideran\u00e7as ao redor do mundo.<\/p>\n\n\n\n<p>A ProjectHub cumpre, assim, o seu papel hist\u00f3rico: <strong>preparar o terreno, conectar os primeiros atores, testar formatos e provar que a criatividade pode \u2014 e deve \u2014 ser organizada como ecossistema<\/strong>.<\/p>\n\n\n\n<p>A partir da\u00ed, o resto \u00e9 hist\u00f3ria.Organization constr\u00f3i hoje \u2014 do local ao global.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"752\" data-id=\"895\" src=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.14.33-1024x752.png\" alt=\"\" class=\"wp-image-895\" srcset=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.14.33-1024x752.png 1024w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.14.33-300x220.png 300w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.14.33-768x564.png 768w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.14.33-1536x1128.png 1536w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.14.33-16x12.png 16w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.14.33.png 1912w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"641\" data-id=\"911\" src=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.26.52-1024x641.png\" alt=\"\" class=\"wp-image-911\" srcset=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.26.52-1024x641.png 1024w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.26.52-300x188.png 300w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.26.52-768x481.png 768w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.26.52-1536x962.png 1536w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.26.52-18x12.png 18w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.26.52.png 1782w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"751\" data-id=\"902\" src=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.13.20-1-1024x751.png\" alt=\"\" class=\"wp-image-902\" srcset=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.13.20-1-1024x751.png 1024w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.13.20-1-300x220.png 300w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.13.20-1-768x563.png 768w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.13.20-1-1536x1126.png 1536w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.13.20-1-16x12.png 16w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.13.20-1.png 1626w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"782\" data-id=\"906\" src=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.17.20-1-1024x782.png\" alt=\"\" class=\"wp-image-906\" srcset=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.17.20-1-1024x782.png 1024w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.17.20-1-300x229.png 300w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.17.20-1-768x587.png 768w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.17.20-1-1536x1173.png 1536w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.17.20-1-16x12.png 16w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.17.20-1.png 1838w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"751\" data-id=\"900\" src=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.13.45-1-1024x751.png\" alt=\"\" class=\"wp-image-900\" srcset=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.13.45-1-1024x751.png 1024w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.13.45-1-300x220.png 300w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.13.45-1-768x563.png 768w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.13.45-1-1536x1126.png 1536w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.13.45-1-16x12.png 16w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.13.45-1.png 1626w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"752\" data-id=\"903\" src=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.16.08-1-1024x752.png\" alt=\"\" class=\"wp-image-903\" srcset=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.16.08-1-1024x752.png 1024w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.16.08-1-300x220.png 300w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.16.08-1-768x564.png 768w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.16.08-1-1536x1128.png 1536w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.16.08-1-16x12.png 16w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.16.08-1.png 1912w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"752\" data-id=\"907\" src=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.16.31-1-1024x752.png\" alt=\"\" class=\"wp-image-907\" srcset=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.16.31-1-1024x752.png 1024w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.16.31-1-300x220.png 300w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.16.31-1-768x564.png 768w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.16.31-1-1536x1128.png 1536w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.16.31-1-16x12.png 16w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.16.31-1.png 1912w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"788\" data-id=\"897\" src=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.17.52-1024x788.png\" alt=\"\" class=\"wp-image-897\" srcset=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.17.52-1024x788.png 1024w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.17.52-300x231.png 300w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.17.52-768x591.png 768w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.17.52-1536x1182.png 1536w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.17.52-16x12.png 16w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.17.52.png 1838w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"679\" data-id=\"901\" src=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.18.42-1-1024x679.png\" alt=\"\" class=\"wp-image-901\" srcset=\"https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.18.42-1-1024x679.png 1024w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.18.42-1-300x199.png 300w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.18.42-1-768x509.png 768w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.18.42-1-1536x1018.png 1536w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.18.42-1-2048x1357.png 2048w, https:\/\/worldcreativity.org\/wp-content\/uploads\/2026\/01\/Captura-de-Tela-2026-01-22-as-15.18.42-1-18x12.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>Qual \u00e9 sua import\u00e2ncia na hist\u00f3ria da criatividade e inova\u00e7\u00e3o no Brasil, e por que ela est\u00e1 na origem do World Creativity Day e da Rede Brasil Criativo Antes de o Brasil falar em hubs de inova\u00e7\u00e3o, inova\u00e7\u00e3o aberta ou ecossistemas criativos, existiu uma iniciativa que operava exatamente nessa l\u00f3gica \u2014 ainda que sem o [&hellip;]<\/p>","protected":false},"author":36,"featured_media":885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"acf":[],"_links":{"self":[{"href":"https:\/\/worldcreativity.org\/es\/wp-json\/wp\/v2\/posts\/858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldcreativity.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldcreativity.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldcreativity.org\/es\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/worldcreativity.org\/es\/wp-json\/wp\/v2\/comments?post=858"}],"version-history":[{"count":20,"href":"https:\/\/worldcreativity.org\/es\/wp-json\/wp\/v2\/posts\/858\/revisions"}],"predecessor-version":[{"id":956,"href":"https:\/\/worldcreativity.org\/es\/wp-json\/wp\/v2\/posts\/858\/revisions\/956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldcreativity.org\/es\/wp-json\/wp\/v2\/media\/885"}],"wp:attachment":[{"href":"https:\/\/worldcreativity.org\/es\/wp-json\/wp\/v2\/media?parent=858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldcreativity.org\/es\/wp-json\/wp\/v2\/categories?post=858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldcreativity.org\/es\/wp-json\/wp\/v2\/tags?post=858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}